Per capita brandy & cognac consumption, by state U.S. | Statista (2024)

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Per capita brandy & cognac consumption, by state U.S. | Statista? ›

Brandy and cognac per capita consumption in the United States in 2022, by state. For every 1,000 adults in the District of Columbia, approximately 262.9 9-liter cases of brandy and cognac were consumed in 2022. The second highest consumption was found in Wisconsin at 219.9 cases.

It may surprise some to learn that the Badger State consumes more brandy than anywhere else in the United States. In 2019, Wisconsinites accounted for more than half of the worldwide sales of Korbel brandy.

The United States: the leading Cognac market

Traditionally popular in American mixology, Cognac plays a leading role in a country where the co*cktail and spirits culture is widespread.

The consumption of brandy and cognac amounted to about 15.1 million 9 liter cases in the United States in 2022. This represents a decrease of seven percent compared to the previous year.

63% of US drinks alcohol. 18.7% for India.

The States That Drink the Most Alcohol Per Capita

Among the 50 states and Washington D.C., New Hampshire takes the crown for the most alcohol consumed per capita, reporting 4.43 gallons per capita per year.

Ever wondered if the rumor that Wisconsin consumes the most brandy is true? Well, according to Korbel, it's absolutely, 100 percent accurate.

Credit should go to African-Americans who got their first taste of Cognac while serving in the World Wars. Decades later, rap musicians and hip-hop artists latched onto Cognac, and today, African-Americans represent the largest segment of Cognac drinkers in the United States.

The US and China buy the most Cognac

The world's top buyers of Cognac are the US and China.

Most cognac drinkers in the United States were between 25 to 34 years of age in 2022. Consumers in this age group accounted for 19.7 percent of all cognac drinkers in the country.

What is USA's number 1 brandy? ›

Leading brandy & cognac brands in the U.S. 2022, based on volume sales. In 2022, Hennessy was the leading brandy and cognac brand in the United States with about 4.1 million 9 liter cases sold. E&J ranked second with 3.5 million cases sold.

Research firm IWSR Drinks Market Analysis believes that Cognac is losing out to Tequila in the US. Cognac volumes in the US grew by 12% CAGR, 2014 to 2019, followed by further growth during the pandemic, before falling by -20% in 2022.

The WHO stats places the UK at number 25 in terms of alcohol consumed per head of population, and the USA at number 48. However, in terms of the volume, rather than the league table, the numbers are 11.6 and 9.2 litres per head in the UK and the USA respectively.

Bihar, Gujarat, Mizoram, Nagaland, and Lakshadweep are the dry states in India, as the Indian Govt. has alcohol banned states in India & union territories. Alcohol consumption is quite common in India, but there are certain regions where it is strictly prohibited. These areas are known as dry states in India.

Brandy accounted for 16.6 percent of sales in 2022 with a value of 8.6 billion U.S. dollars.

The state with the biggest co*cktail culture has an enduring affection for the spirit. Most of the world drinks brandy—if they drink it at all—as an after-dinner digestif, and in most of the United States, its popularity is limited. But Wisconsinites love the stuff.

Brandy is a sophisticated liquor that is perfect for any bar, pub, or hotel lounge. Below, we'll show you how to properly serve and drink brandy so you can make a good impression on your customers and boost your sales.