U.S. consumption of brandy & cognac 2022 | Statista (2024)

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U.S. consumption of brandy & cognac 2022 | Statista? ›

The consumption of brandy and cognac amounted to about 15.1 million 9 liter cases in the United States in 2022. This represents a decrease of seven percent compared to the previous year.

As with retail sales, U.S. consumption of brandy and cognac declined in 2022. Volume fell by seven percent to 15 million cases, erasing the gains made during the pandemic. Cognac has a reputation as a status symbol or an aspirational spirit and this is represented by its consumer base.

It may surprise some to learn that the Badger State consumes more brandy than anywhere else in the United States. In 2019, Wisconsinites accounted for more than half of the worldwide sales of Korbel brandy.

In 2022, Hennessy was the leading brandy and cognac brand in the United States with about 4.1 million 9 liter cases sold. E&J ranked second with 3.5 million cases sold.

Market concentration for Cognac consumption is high, Hennessy, Martell, Remy Martin and Courvoisier occupied over 90% market share in 2019. The global Cognac market was valued at USD million in 2020 and is expected to reach USD million by the end of 2027, growing at a CAGR during 2021-2027.

The United States are one of biggest wine producers worldwide and consume overall the highest amount of wine per year, even though beer is the most popular alcoholic beverage in the U.S. Besides beer, cider also enjoys great popularity amongst American consumers.

The United States: the leading Cognac market

Traditionally popular in American mixology, Cognac plays a leading role in a country where the co*cktail and spirits culture is widespread.

Ever wondered if the rumor that Wisconsin consumes the most brandy is true? Well, according to Korbel, it's absolutely, 100 percent accurate.

Brandy accounted for 16.6 percent of sales in 2022 with a value of 8.6 billion U.S. dollars.

After comparing all 50 states, the number one most 'sober' state is Delaware.

Is cognac the same as brandy? ›

Examples of brandy include pisco, armagnac or Obstler (a brandy produced in Austria and Switzerland). Cognac, however, is always made with grapes and has a very specific distillation and blending process located in a small, protected area in the southwest of France. considered as brandy, but not all brandy is cognac.”

1. Hennessy. Our top cognac has got to be the most recognizable one in the world.

Credit should go to African-Americans who got their first taste of Cognac while serving in the World Wars. Decades later, rap musicians and hip-hop artists latched onto Cognac, and today, African-Americans represent the largest segment of Cognac drinkers in the United States.

Following years of strong, steady growth, and a massive spike due to Covid-19, Cognac has seen sharp declines in the US – a market that accounts for over 40% of global sales. Cognac volumes in the US grew by +12% CAGR, 2014 to 2019, followed by further growth during the pandemic, before falling by -20% in 2022.

In contrast to the old-school habit of drinking it neat, the use of cognac in mixed drinks and co*cktails is now commonplace in virtually every country around the world.

Around the world, 2021 was a very good year for Cognac. Over the last 12 months, Cognac sales reached more than 3.6 billion Euros with 223.2 million bottles of Cognac shipped, an increase of +16.2% in volume and 30.9% in value compared to 2020.

The Cognac consumer can be broken into a twin-track audience: middle income “core” drinkers and higher income urban millennials for whom Cognac is one of many drinks they like.

Cognac sales have grown sharply over the last several years, benefiting from pandemic-induced home consumption trends. The Cognac category has seen impressive growth recently, with overall sales rising more than 10% in just the last three years.

In contrast to the old-school habit of drinking it neat, the use of cognac in mixed drinks and co*cktails is now commonplace in virtually every country around the world.