Topic: Brandy market in the U.S. (2024)

  • Alcoholic Beverages

Like all segments of the spirits industry, Brandy has suffered from the lockdowns of the pandemic and the inflation that followed the invasion of Ukraine. It can't be said that the segment has fully recovered. Brandy is a type of spirit distilled from wine. Cognac and Armagnac are renowned varieties often generalized as French brandy. Although France is known for its production of these varieties, brandy is produced and consumed all over the world.

Brandy is suffering a decline

Brandy is one of the smaller spirits markets in the United States. The industry is dominated by vodka and whisky. Brandy accounted for 16.6 percent of sales in 2022 with a value of 8.6 billion U.S. dollars. The value price tier, the lowest price tier, currently represents the largest portion of volume in the market but it is has not been spared by the contraction in sales that all segment are experiencing. High end premium, the second highest price tier, experienced the greatest reduction in sales volume, shrinking by of over 20 percent in 2022 compared to the previous year. Moet Hennessy, the manufacturer of Hennessy cognac, held the largest share brandy volume in the U.S. in that year.

Consumption is down for the first time

The total volume of brandy consumption in the United States has been increasing for years, even though the first years of the pandemic. This changed in 2022, when volume declined for the first time to 15.1 million 9 liter cases. Per capita volume also declined slightly to 0.82 liters. The vast majority of U.S. brandy drinkers are higher income earners, with over 51 percent earning 75 thousand U.S. dollars or more per year.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

Published by Jan Conway, Dec 18, 2023

Key insights

Brandy market revenue in the U.S.
14.3bn USD

Topic: Brandy market in the U.S. (1)

Detailed statistics

Revenue of the brandy industry in the U.S. 2018-2028

Supplier gross revenue from super premium brandy in the U.S.
1.3bn USD

Topic: Brandy market in the U.S. (2)

Detailed statistics

Brandy/cognac supplier gross revenue in the United States in 2022, by price tier

Brandy import volume in the United States
19.7m proof gallons

Topic: Brandy market in the U.S. (3)

Detailed statistics

U.S. import volume of brandy & cognac 2012-2022

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Editor’s Picks Current statistics on this topic

SpiritsRevenue of the brandy industry in the U.S. 2018-2028

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Overview

6
  • Premium Statistic Revenue of the brandy industry in the U.S. 2018-2028
  • Premium Statistic Brandy/cognac sales volume in the United States in 2022, by price tier
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  • Premium Statistic Brandy/cognac supplier gross revenue in the United States in 2022, by price tier
  • Premium Statistic Brandy/cognac supplier gross revenue growth in the U.S. in 2022, by price tier

Overview

  • Premium Statistic Revenue of the brandy industry in the U.S. 2018-2028

    Topic: Brandy market in the U.S. (7)

    Revenue of the brandy industry in the U.S. 2018-2028

    Revenue of the brandy industry in the U.S. 2018-2028 (in billion U.S. dollars)

  • Premium Statistic Brandy/cognac sales volume in the United States in 2022, by price tier

    Topic: Brandy market in the U.S. (8)

    Brandy/cognac sales volume in the United States in 2022, by price tier

    Sales volume of brandy and cognac in the United States in 2022, by price tier (in 1,000 9-liter cases)

  • Premium Statistic Brandy/cognac sales volume growth in the United States in 2022, by price tier

    Topic: Brandy market in the U.S. (9)

    Brandy/cognac sales volume growth in the United States in 2022, by price tier

    Sales volume growth of brandy and cognac in the United States in 2022, by price tier

  • Premium Statistic Brandy/cognac supplier gross revenue in the United States in 2022, by price tier

    Topic: Brandy market in the U.S. (10)

    Brandy/cognac supplier gross revenue in the United States in 2022, by price tier

    Supplier gross revenue of brandy and cognac in the United States in 2022, by price tier (in million U.S. dollars)

  • Premium Statistic Brandy/cognac supplier gross revenue growth in the U.S. in 2022, by price tier

    Topic: Brandy market in the U.S. (11)

    Brandy/cognac supplier gross revenue growth in the U.S. in 2022, by price tier

    Supplier gross revenue growth of brandy and cognac in the United States in 2022, by price tier

  • Topic: Brandy market in the U.S. (12)

    Brandy & cognac product introductions in the U.S. 2011-2022

    Number of brandy & cognac product introductions in the United States from 2011 to 2022

Brand sales worldwide

4
  • Premium Statistic Emperador brandy's global sales volume 2009-2022
  • Premium Statistic Old Admiral brandy's global sales volume 2009-2022
  • Premium Statistic Shustoff brandy global sales volume 2016-2022
  • Premium Statistic McDowell's No.1 brandy's global sales volume 2014-2022

Brand sales worldwide

  • Premium Statistic Emperador brandy's global sales volume 2009-2022

    Topic: Brandy market in the U.S. (13)

    Emperador brandy's global sales volume 2009-2022

    Sales volume of Emperador brandy worldwide from 2009 to 2022 (in million 9 liter cases)

  • Premium Statistic Old Admiral brandy's global sales volume 2009-2022

    Topic: Brandy market in the U.S. (14)

    Old Admiral brandy's global sales volume 2009-2022

    Sales volume of Old Admiral brandy worldwide from 2009 to 2022 (in million 9 liter cases)

  • Premium Statistic Shustoff brandy global sales volume 2016-2022

    Topic: Brandy market in the U.S. (15)

    Shustoff brandy global sales volume 2016-2022

    Sales volume of Shustoff brandy worldwide from 2016 to 2022 (in million 9 liter cases)

  • Premium Statistic McDowell's No.1 brandy's global sales volume 2014-2022

    Topic: Brandy market in the U.S. (16)

    McDowell's No.1 brandy's global sales volume 2014-2022

    Sales volume of McDowell's No.1 brandy worldwide from 2014 to 2022 (in million 9 liter cases)

Brand sales in the U.S.

7
  • Premium Statistic Korbel brandy volume sales in the United States 2015-2022
  • Premium Statistic Presidente brandy volume sales in the United States 2015-2022
  • Premium Statistic Paul Masson Brandy's sales volume in the U.S. 2013-2022
  • Premium Statistic Christian Brothers brandy sales volume U.S. 2013-2022

Brand sales in the U.S.

  • Topic: Brandy market in the U.S. (17)

    Sales share of the leading brandy & cognac suppliers in the U.S. 2022

    Volume sales share of the leading brandy & cognac suppliers in the United States in 2022

  • Topic: Brandy market in the U.S. (18)

    Volume sales share of the leading brandy & cognac brands in the U.S. 2022

    Volume sales share of the leading brandy & cognac brands in the United States in 2022

  • Topic: Brandy market in the U.S. (19)

    E&J brandy volume sales in the United States 2015-2022

    Volume sales of E&J brandy in the United States from 2015 to 2022 (in 1,000 9-liter cases)

  • Premium Statistic Korbel brandy volume sales in the United States 2015-2022

    Topic: Brandy market in the U.S. (20)

    Korbel brandy volume sales in the United States 2015-2022

    Volume sales of Korbel brandy in the United States from 2015 to 2022 (in 1,000 9-liter cases)

  • Premium Statistic Presidente brandy volume sales in the United States 2015-2022

    Topic: Brandy market in the U.S. (21)

    Presidente brandy volume sales in the United States 2015-2022

    Volume sales of Presidente brandy in the United States from 2015 to 2022 (in 1,000 9-liter cases)

  • Premium Statistic Paul Masson Brandy's sales volume in the U.S. 2013-2022

    Topic: Brandy market in the U.S. (22)

    Paul Masson Brandy's sales volume in the U.S. 2013-2022

    Sales volume of Paul Masson Brandy in the United States from 2013 to 2022 (in 1,000 9-liter cases)

  • Premium Statistic Christian Brothers brandy sales volume U.S. 2013-2022

    Topic: Brandy market in the U.S. (23)

    Christian Brothers brandy sales volume U.S. 2013-2022

    Sales volume of Christian Brothers brandy in the United States from 2013 to 2022 (in 1,000 9-liter cases)

Consumption

4
  • Premium Statistic Per-capita consumption of brandy in the U.S. 2023-2028
  • Premium Statistic Brandy and cognac per capita consumption in the United States in 2022, by state
  • Premium Statistic Brandy/armagnac consumer income distribution in the U.S. in 2022

Consumption

  • Topic: Brandy market in the U.S. (24)

    Brandy & cognac consumption in the U.S. 2013-2022

    Consumption of brandy & cognac in the United States from 2013 to 2022 (in 1,000 9 liter cases)

  • Premium Statistic Per-capita consumption of brandy in the U.S. 2023-2028

    Topic: Brandy market in the U.S. (25)

    Per-capita consumption of brandy in the U.S. 2023-2028

    Per-capita consumption of brandy in the United States from 2023 to 2028 (in liters)

  • Premium Statistic Brandy and cognac per capita consumption in the United States in 2022, by state

    Topic: Brandy market in the U.S. (26)

    Brandy and cognac per capita consumption in the United States in 2022, by state

    Per capita consumption of brandy and cognac in the United States in 2022, by state (in 9-liter cases per 1,000 adults)

  • Premium Statistic Brandy/armagnac consumer income distribution in the U.S. in 2022

    Topic: Brandy market in the U.S. (27)

    Brandy/armagnac consumer income distribution in the U.S. in 2022

    Income distribution of brandy/armagnac consumers in the United States in 2022

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Topic: Brandy market in the U.S. (2024)

FAQs

Topic: Brandy market in the U.S.? ›

Brandy is one of the smaller spirits markets in the United States. The industry is dominated by vodka and whisky. Brandy accounted for 16.6 percent of sales in 2022 with a value of 8.6 billion U.S. dollars. The value price tier, the lowest price tier, currently represents the largest portion of.

What state consumes the most brandy? ›

It may surprise some to learn that the Badger State consumes more brandy than anywhere else in the United States. In 2019, Wisconsinites accounted for more than half of the worldwide sales of Korbel brandy.

What is the brandy market worth? ›

The global Brandy market was valued at US$ 23710 million in 2024 and is anticipated to reach US$ 25620 million by 2031, witnessing a CAGR of 1.1% during the forecast period 2024-2031. The major players in global Brandy market include Emperador, Gran Madador, etc.

How big is the alcohol market in the US? ›

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$183.5bn in 2024. Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$120.9bn in 2024. Revenue, combined amounts to US$304.4bn in 2024.

What is the history of brandy in the United States? ›

In America, Laird's America was the first producer of apple brandy called Applejack, producing their first bottles in 1780. A couple of years later, George Washington opened his distillery in 1797. Washington distillers became one of the largest distillers in America.

What is USA's number 1 brandy? ›

Leading brandy & cognac brands in the U.S. 2022, based on volume sales. In 2022, Hennessy was the leading brandy and cognac brand in the United States with about 4.1 million 9 liter cases sold. E&J ranked second with 3.5 million cases sold.

Is brandy popular in the US? ›

Brandy accounted for 16.6 percent of sales in 2022 with a value of 8.6 billion U.S. dollars.

Who buys the most brandy? ›

Ever wondered if the rumor that Wisconsin consumes the most brandy is true? Well, according to Korbel, it's absolutely, 100 percent accurate.

What is the highest selling brandy in the world? ›

Top-Selling Brandy
  • Henessy V.S.O.P - 1.0000% of total on-premise consumption. ...
  • D'Ussé VSOP Cognac - 0.2736% of total on-premise consumption. ...
  • Remy Martin - VSOP - 0.0910% of total on-premise consumption. ...
  • St-Remy Signature - VSOP - 0.0471% of total on-premise consumption.
Sep 6, 2023

Who is the world's largest brandy manufacturer? ›

Emperador Inc. is the Philippines biggest liquor company and the world's largest brandy manufacturer.

What alcohol sells the most in the US? ›

1. Vodka. Vodka retained the top spot in 2023 as the biggest-selling spirits category by volume. However, the category did experience a 2.6% decline, which took its nine-litre-case sales to 74.9m.

Who is the biggest buyer of alcohol? ›

The United States was the biggest spirits importer in the world in 2022. All told, the U.S. imported spirits valued at 12.9 billion U.S. dollars in that year. China was the next largest importer, with imports valued at around 2.31 billion dollars.

Who is the largest liquor retailer in the US? ›

DaveCo is a liquor store in Thornton, Colorado, United States that has been named by the Guinness Book of World Records as the largest liquor store in the world.

Who drinks the most brandy in the US? ›

Depending on who you're asking, Wisconsin consumes either the most brandy in the nation, more brandy than all other 49 states combined, or 90 percent of brandy distilled worldwide.

What are the four types of brandy? ›

Seven types of Brandy
  • Cognac. The most famous brandy in the world. ...
  • Armagnac. France's other great brandy. ...
  • Calvados. Calvados is made from apples and pears, not grapes, grown in the Calvados region in Normandy in the north east corner of France.
  • Brandy de Jerez. ...
  • Metaxa. ...
  • Pisco. ...
  • Grappa.

Is brandy a Midwest thing? ›

The state with the biggest co*cktail culture has an enduring affection for the spirit. Most of the world drinks brandy—if they drink it at all—as an after-dinner digestif, and in most of the United States, its popularity is limited. But Wisconsinites love the stuff.

Why do they drink so much brandy in Wisconsin? ›

According to the Wisconsin State Assembly's resolution, the co*cktail variation dates back to post-WWII, when the US sent grain to war-torn Europe, and spirits like whiskey became scarce in Wisconsin. The Christian Brothers flooded the Wisconsin market with 30000 cases of brandy, making it the perfect substitute.

Where do people drink brandy? ›

Brandy is a sophisticated liquor that is perfect for any bar, pub, or hotel lounge. Below, we'll show you how to properly serve and drink brandy so you can make a good impression on your customers and boost your sales.

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