Wisconsinites drink more than half the world's brandy, Korbel says (2024)

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Wisconsinites drink more than half the world's brandy, Korbel says? ›

Wisconsinites are the top consumers of Korbel in the U.S. Ever wondered if the rumor that Wisconsin consumes the most brandy is true? Well, according to Korbel, it's absolutely, 100 percent accurate.

Even though the state ranks 20th when it comes to overall population, the residents account for more than half of the sales of Korbel brandy. According to Milwaukee Magazine, in 2019, Korbel sold 275,000 cases of brandy in the U.S., and more than 150,000 of them were bought in Wisconsin.

According to the California brandy maker, Korbel, Wisconsin is responsible for drinking half of their brandy. In 2019, around 275,000 cases of Korbel brandy were sold in the U.S. with over 150,000 of those cases being sold in Wisconsin, meaning that more than half of the brandy Korbel sells comes to Wisconsin.

It may surprise some to learn that the Badger State consumes more brandy than anywhere else in the United States. In 2019, Wisconsinites accounted for more than half of the worldwide sales of Korbel brandy.

Wisconsin's Twist on a Classic — The Brandy Old Fashioned

Did you know Wisconsin consumes the most brandy per capita in the country? Part of the reason is due to our official state co*cktail, the Brandy Old Fashioned. It's the Old Fashioned co*cktail you know and love, with brandy in place of whiskey.

Brandy's popularity in Wisconsin started when a large number of German immigrants moved here in the 19th century and couldn't find their favorite drink, brandewijn. This prompted Korbel to start distilling for the public in 1889. Small-batch local distilleries produce – or have produced – brandy, too.

Korbel Brandy 4.5 out of 5 stars, average rating value. Read 80 Reviews. click Control-Option-Space. *Price, vintage and availability may vary by store.

Korbel is not a cognac because that designation can only be applied to brandy produced in France's Cognac region. Instead, this is classified as an American brandy.

Easily mixed in some of the most innovative and contemporary co*cktails, enjoyed straight-up or on the rocks, every drop of Korbel California brandy is designed to indulge your senses.

The company is a division of F. Korbel Brothers, and also makes brandy and still wine, and imports Prosecco from Italy. Korbel winery in Sonoma County.

What is USA's number 1 brandy? ›

Leading brandy & cognac brands in the U.S. 2022, based on volume sales. In 2022, Hennessy was the leading brandy and cognac brand in the United States with about 4.1 million 9 liter cases sold. E&J ranked second with 3.5 million cases sold.

brandy: It's traditional to use Korbel (Core-bell) brandy in a Wisconsin old fashioned, but at the end of the day, any decent brandy will do. If you really can't stand to use brandy, just swap for bourbon. 7-up, sprite, squirt, or club soda: Totally your choice here based on whether you want it sweet, sour, or press.

Armagnac is the oldest known type of brandy. It is single distilled, which makes it brown in colour, robust and full-bodied. It is predominantly made from four types of grape, though a total of ten types of grape can be used to make it.

Today the company brews a variety of beers, with its Spotted Cow label leading in sales. New Glarus brewing employs about 90 people today. The brewery made the choice to pull out of Illinois sales effective 2003 leading to the sale of New Glarus beer 'Only In Wisconsin' today.

According to a survey by InsiderMonkey, Milwaukee has an excessive drinking rate of 24.6 percent, the highest among cities in the U.S.A. This Wisconsin city was ranked the drunkest in America... again.

Lawmakers in Wisconsin have passed a resolution declaring the state's official co*cktail: the brandy old fashioned.

Wisconsin drinks more brandy than any other state, and most of our brandy consumption goes into the Wisconsin old fashioned – a muddle of sugar, bitters, orange and maraschino cherries topped with brandy and then sweet or sour soda and a bevy of garnishes.

1.5 ounces of distilled spirits, which is about 40% alcohol.

snifter glass will measure out a 1.5 oz. portion when held horizontally. Serve your customer. Once the shot is poured, place the brandy glass in the palm of your customer's hand so their palm can begin warming the brandy.