KitKat fans spot bizarre detail on ‘vegan’ chocolate (2024)

A contradictory message on a KitKat packaging has gone viral on social media, sparking backlash against the Nestle confectionary brand.

In February 2021, Nestle launched KitKat “V”, the vegan-friendly version of the popular chocolate bar.

WATCH THE VIDEO ABOVE: Kylie and Jackie O discover what’s inside a KitKat bar

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But one KitKat fan in the UK noticed an unusual detail on the packaging and, posting a picture to Reddit, started a viral debate about the vegan chocolate.

The packaging of his KitKat V bar has a message in the top left hand corner: “MAY CONTAIN MILK”.

KitKat fans spot bizarre detail on ‘vegan’ chocolate (2)

“Anything can be vegan if you ignore the ingredients...” he captioned the post.

Many people were shocked by the brand’s packaging, indicating the supposedly “vegan” product may contain a non-vegan product.

“It just immediately contradicts itself,” said one.

“Do I contain milk or do I not contain milk? Is it a risk you’re willing to take?” asked another.

‘They ain’t vegan.’

There were some people that backed up KitKit V’s packaging, saying the message is there for people with allergies.

“It’s my understanding ‘May contain’ just means the place they make the product has a lot of that ingredient and there could be cross contamination,” suggested one person.

KitKat fans spot bizarre detail on ‘vegan’ chocolate (3)

“It’s not a problem for everyone, but it is for people with allergies and some religious people,” another wrote.

“It could be contaminated with milk. Doesn’t mean it’s included in the recipe,” commented another.

But this wasn’t enough to convince some vegans.

“This is like cooking meat in a pan and then throwing veggies in after and saying that they are vegan. They ain’t,” wrote one person.

7NEWS.com.au has contacted Nestle UK for comment.

Food safety at Nestle

Nestle Australia’s KitKat V range has sold out nationwide since its launch two years ago.

A spokesperson from Nestle Australia told 7NEWS.com.au food safety is important to the company, and they will always place this above everything.

KitKat fans spot bizarre detail on ‘vegan’ chocolate (4)

“Although all ingredients are certified as being vegan by the Vegan Society, the product is made in a factory that also manufactures milk chocolate products,” they said.

“Because food safety is of the highest priority to us, the product packaging features the ‘may contain milk’ statement.”

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KitKat fans spot bizarre detail on ‘vegan’ chocolate (2024)

FAQs

Is vegan KitKat actually vegan? ›

We removed all dairy ingredients to be certified Vegan, but to ensure the great taste we replaced them with new ingredients like rice syrup and more cocoa content that require additional transport adding slightly more carbon impact.

Why does the vegan KitKat say may contain milk? ›

“Although all ingredients are certified as being vegan by the Vegan Society, the product is made in a factory that also manufactures milk chocolate products,” they said. “Because food safety is of the highest priority to us, the product packaging features the 'may contain milk' statement.”

What chocolate is surprisingly vegan? ›

1 Ritter Sport

This German chocolate company has a dedicated vegan category on its website these days, but it's been making dairy-free chocolate for years without the label. The Salted Caramel; Roasted Peanut; Crunchy Whole Hazelnuts; and Vegan Smooth are just a few of its vegan offerings.

What are the white spots on Kit Kats? ›

If chocolate is heated to a high temperature, the cocoa butter inside melts and separates from the rest of the ingredients. It settles on the surface in a white coating. If there's excess moisture, it causes the sugar in the chocolate to crystalize, which gives it a white, speckled or spotted coating.

What is surprisingly not vegan? ›

Beer and Wine

Isinglass, a gelatin-based substance derived from fish, is used as a clarifying agent in some beer and wine. Other non-vegan ingredients sometimes used are casein (from milk) and egg whites.

Does KitKat contain eggs? ›

Normally KitKat contain chocolate sugar, cocoa butter , nonfat milk, refined palm kernel oil, milk , milk fat, contains 2% or less of soy lecithin, PGPR emulsifier, yeast, artificial flavor, salt, and sodium bicarbonate. Do chocolate factories add eggs in chocolate? No!

Does vegan mean no milk or eggs? ›

A vegan diet excludes all animal products, including dairy, eggs, meat, and fish, whereas a dairy-free diet bans all milk products but not necessarily any other animal products. While all vegan foods are inherently dairy-free, not all dairy-free foods are vegan.

What do vegans call milk? ›

Thus, the spelling "mylk" for milk should be considered a quiet act of protest against the use of dairy milk and the centrality of dairy milk as a food in some cultures.

Does vegan mean no chocolate? ›

While dark chocolate is usually vegan-friendly, milk and white chocolate typically are not. Milk Chocolate, as the name implies, contains dairy, making it not vegan, unless it is made with a nondairy milk like oat milk or almond milk. White Chocolate also frequently contains dairy products.

What candy is 100 vegan? ›

But don't let that stop your sweet tooth. A little candy, as a treat, every now and then is fine. If you're limiting your sugar intake, look for the brands SmartSweets (vegan-friendly) or Zolli Candy (100 percent vegan).

What sweets are accidentally vegan? ›

12 sweets you didn't know were vegan
  • Candy Kittens. Colourfully polka dotty and full of flavour. ...
  • Haribo Rainbow Range. Most Haribo sweets do contain gelatine, but, if it's Tangfastics you're missing, you're in luck. ...
  • Jelly Tots. Yes. ...
  • Lemon Sherbets. ...
  • M&S Own Brand. ...
  • Millions. ...
  • Sherbety Snacks. ...
  • Swizzels.

Why is Kit Kat being recalled? ›

Nestle recalls mini KitKat bars over potential plastic contamination.

Can you eat a Kit Kat without breaking it? ›

The "Your Break. Your Rules" campaign from Courage invites people to show the unique way they eat a KitKat, for a chance to have it showcased on outdoor posters.

What is the hole in the middle of a Kit Kat? ›

well, they claim it's just a crisp wafer, but what they actually use to make it. might surprise you. see, some Kit Kats get broken while they're being made, and instead of throwing them out, the company crushes them up and adds sugar. and that's what's on the inside of a Kit Kat bar, it's literally crushed up.

Is vegan Cat Food a real thing? ›

Key Takeaways. Several studies have shown that commercially available vegan cat foods rarely meet all of a cat's nutritional needs. Cats are obligate carnivores, meaning they need nutrients that are available from animal tissues—not from plants. It is not a good idea to feed your feline vegetarian or vegan cat food.

Is vegan chocolate is vegan? ›

Vegan chocolates are definitively chocolate. They are made from the same cacao beans, and they only become “non-vegan” when animal products such as dairy, butter or honey are added. Vegan chocolates are crafted with plant-based ingredients such as soy milk or maple syrup.

Are KitKat bunnies vegetarian? ›

Smooth creamy milk chocolate bunny with a rich chocolatey centre with crunchy wafer pieces. No artificial colours, flavours or preservatives. Suitable for vegetarians.

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