Kitception.
I was today years old when I found out that my all-time favourite chocolate bar – the never-disappointing KitKat – was actually filled with hundreds of thousands of tiny little smashed KitKats.
Yep, that’s right, when you take a big bite of that crisp, wafer-layered goodness, you’re actually consuming broken KitKats, that were once KitKats, filled with broken KitKats, that were also once KitKats.
Confused? Let me explain.
Recently, a clip from 2015 BBC documentary series, Inside the Factory, resurfaced on social media. In it, the host visits a Nestlé factory in York, England, to take a peek at how KitKat bars are made. As the team traverses the factory floor, we spot an employee picking out the broken and damaged bars, before throwing them into a blue bucket.
The host asks: “What happens to all the ones you’re throwing away?”
And the response is that the rejected bars go on to be used as “fillings for the wafer”.
Mind. Blown.
@remyeasterlingI LOVE KITKATS @kitkat_us #kitkat #favoritechocolate #yummy #fyp #foryou
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Head of Marketing at Nestlé Australia, Joyce Tan, confirmed this sweet little tidbit to news.com.au, saying that chocolate and wafer pieces are “mixed together with other ingredients to create a delicious praline used between the wafers in KitKat bars.
“It’s both scrumptious and eliminates the waste during KitKat production.”
After announcing a commitment to more environmentally-friendly practices earlier in the year, I didn’t think I could love this snappy little snack any more than I already did – but now that I know KitKat has been doing zero waste since before it was cool?
I think it’s time to have a break.
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