GITNUX MARKETDATA REPORT 2024
Statistic 1
"According to Statista, the Squishmallows brand had generated a retail sales revenue of approximately 152 million U.S. dollars in 2019."
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Statistic 2
"According to RetailDive, as of October 2021, Squishmallows sales have increased by over 800% in comparison to 2019."
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Statistic 3
"As per Goodhousekeeping, the most popular Squishmallow, according to reviews and 5-star ratings, is the Squishmallows Official Kellytoy Plush 16" Teal Leopard."
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Statistic 4
"According to ScaryMommy, in 2020, less than a year, Squishmallows sold more than 50 million plush toys globally."
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Statistic 5
"KidScreen reported that Squishmallows was officially the number one plush toy in the USA in 2020."
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Statistic 6
"According to CNN, Squishmallows were one of the top 10 most sought-after toys during the holiday season in 2020."
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Statistic 7
"As per Yahoo Finance, it was reported that due to a surge in activity on TikTok, Squishmallows saw a significant spike in sales in 2021."
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Statistic 8
"According to InsideTheMagic, Squishmallows collaborated with Disney and they released a Star Wars collection that was a significant hit among fans in 2021."
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Statistic 9
"BusinesInsider reported that Squishmallows had over 743,000 followers on Instagram as of late 2021, proving its popularity globally."
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Statistic 10
"According to Red Tricycle, the 'Axolotl' Squishmallow has become a fan favorite and is highly sought after."
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Statistic 11
"As per ToyBook, Squishmallows were named the Specialty Toy of the Year in the 2021 Toy of the Year (TOTY) Awards."
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Statistic 12
"According to YorkRegion, Squishmallows reached a milestone selling over 60 million units worldwide in 2021."
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Statistic 13
"As per Yahoo, Squishmallows plush toys sales have skyrocketed over 800% during the pandemic."
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Statistic 14
"According to Parents, despite limited marketing and advertising, Squishmallows were able to make it into "Amazon's Top 100 Toys" list in 2021."
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Statistic 15
"As per Fortune, Squishmallows ranked third as the best-selling toy in the United States in 2021's first quarter."
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Statistic 16
"According to ToyNews, 75% of 6-9-year-olds surveyed as part of the Kids Insights Q1 report identified Squishmallows as their most popular toy."
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Statistic 17
"According to ToyBook, Squishmallows produced a Halloween collection in 2020 which became a hit, selling out almost immediately."
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Statistic 18
"As per CNN, a Squishmallows plush of Baby Yoda (aka The Child from "The Mandalorian") was one of the most popular sellers in the Star Wars Collection."
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