Just Ask Us: Whose fingerprint is on New Glarus Brewing Co.'s bottle caps? (2024)

JEFF GLAZE, 608-252-6138

Whose fingerprint is on New Glarus Brewing Co.’s bottle caps?

Craft brewing has opened up a new medium for artwork. Both labels and caps are adorned with wild colors, illustrations and hop puns.

But despite its simplicity, few designs have become as instantly recognizable as New Glarus Brewing Co.’s Wisconsin thumbprint cap.

In an age where thumbprints are used to unlock smartphones and pay for goods, few fingerprints are as publicly out there as New Glarus Brewing Co. President Deb Carey’s.

Carey created the design between giving brewery tours. She marked up her thumb with ink, pressed it out on paper and blew it up on a photo copier.

The design has been on the cap of New Glarus beers since around 1998, and in recent years the brewery renamed its limited edition beers the Thumbprint series.

Carey does all of the brewery’s label artwork, but the thumbprint is particularly special to her.

“I am very proud of my art, but especially the Thumbprint. It visually tells our story so well,” she said.

Send questions to: justaskus@madison.com; Just Ask Us, P.O. Box 8058, Madison, WI 53708.

Send questions to: justaskus@madison.com; Just Ask Us,

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Just Ask Us: Whose fingerprint is on New Glarus Brewing Co.'s bottle caps? (2024)

FAQs

Just Ask Us: Whose fingerprint is on New Glarus Brewing Co.'s bottle caps? ›

New Glarus Brewing's bottles have been crowned with a cap depicting a fingerprint in the outline of Wisconsin since 1998. Bottle caps are now allowed in the city of Madison green recycling carts but should be collected in a tin can first.

Is New Glarus Brewery being sued? ›

A Wisconsin appeals court has upheld a lower courts rejection of an investor lawsuit against New Glarus Brewing Co. and its majority shareholder, founder and CEO Deb Carey, that could have forced a sale of the brewery.

Why won't New Glarus only sold in Wisconsin? ›

Why Wisconsin: At one point in time, Spotted Cow beer was sold in Illinois. The small brewery struggled to keep up demand in both states + pulled back distribution to make sure locals had plenty in stock. But don't worry, it's perfectly legal to take it to friends and family in other states — just don't sell it.

Why is New Glarus only in Wisconsin? ›

New Glarus brewing employs about 90 people today. The brewery made the choice to pull out of Illinois sales effective 2003 leading to the sale of New Glarus beer 'Only In Wisconsin' today. The move was made due to insufficient capacity to fill both Wisconsin and Illinois markets.

Is it illegal to take New Glarus beer out of Wisconsin? ›

As someone who frequently transports New Glarus products across statelines to friends and family in Minnesota, I can tell that it is not illegal to bring your Spotted Cow, Totally Naked and Moon Man into other states; it is, however, illegal to sell it outside of Wisconsin. So, why is it illegal to sell it?

How much is a New Glarus worth? ›

The most recent ESOP valuation placed New Glarus' value between $92.8 million and $113 million, according to the lawsuit. Carey estimated that it's closer to $100 million. But based on recent acquisitions and other traits about New Glarus, Palmersheim estimated the value is between $350 and $500 million.

What is the spotted cow controversy? ›

Allegations of securities fraud against New Glarus Brewery – makers of Wisconsin's famed Spotted Cow beer — have been dismissed by the Wisconsin Court of Appeals. The original lawsuit claimed improper control over the business where profits were funneled via side projects, impeding gains from the brewery's growth.

Why is spotted cow illegal? ›

Spotted Cow is described by its makers as a “traditional farmhouse ale, hand-crafted and unfiltered with complex flavors.” The owners say they don't want — or need — to deal with the byzantine tax and distribution systems that come with selling their beer outside their home state.

Does new Glarus beer expire? ›

Most beers don't improve with age, so only buy enough to last a month or two. Lastly, there's nothing harmful in old beer, it just doesn't taste the way the brewer intended. Do you have a question or concern about your New Glarus beer experience?

Is New Glarus a good place to live? ›

New Glarus is a town in Wisconsin with a population of 2,360. New Glarus is in Green County and is one of the best places to live in Wisconsin. Living in New Glarus offers residents a sparse suburban feel and most residents own their homes. In New Glarus there are a lot of bars, restaurants, coffee shops, and parks.

Why is New Glarus closed on weekends? ›

New Glarus Brewing's Hillside location is completely closed on weekends since the Covid-19 pandemic. There is just not enough parking, Carey said.

Is the New Glarus brewery worth visiting? ›

As a fan of their beer, this brewery was a fun place to visit. First, the beer is great. If you are visiting the brewery in part to sample the beers, you can pick one up to drink during the self-guided tour. The tour can be done quickly or lingered over if you want to read about the interesting history of the brewery.

Does New Glarus have a dark beer? ›

New Glarus Black Top took home the GABF's first ever Black IPA Gold! The new category resolved any confusion over this assertively hoppy jet black ale. Cruise the Black Top on a ride of Black IPA discovery and experience exactly what Black IPAs are brewed to be.

Are dogs allowed at New Glarus brewery? ›

Service dogs are allowed inside the brewery and all other pets are welcome outside in our beer garden with a leash. Hard Hat Tours Tours are only offered on Fridays at 1:00 PM CST (excluding National Holidays.)

Is New Glarus beer an IPA? ›

United States - Wisconsin - Eminently drinkable at 60 IBU this harmonious IPA was built to partner with food and friends. A legacy combination of old school American hops with lively German and American newbies. Dry hopping catapults this unique bouquet to your nose.

Can I bring a spotted cow out of Wisconsin? ›

The brewery does not distribute any of its beer, including Spotted Cow, out of state. Nor does New Glarus Brewing ship its beer. You can buy Spotted Cow in Wisconsin and take it out of state for personal consumption or to share, provided you're not selling it to anyone.

What is the Kirin brewery controversy? ›

Japanese drinks giant Kirin Brewery has hastily cancelled an advertising campaign for one of its chūhai alcoholic drinks, after learning that the man fronting the promotion once proposed that Japan solve the problem of its ageing population by having old people kill themselves.

Who owns the New Glarus Bakery? ›

Angela Neff - Owner - New Glarus Bakery | LinkedIn.

What is the New Jersey breweries ruling? ›

The new law increases the number of barrels that brewpubs may manufacture per year from 10,000 to 300,000 and allows this segment of license holders to directly sell and distribute 50% of the beer produced on premises in each year to retailers, rather than having to rely solely on wholesalers.

What is the Blue Moon craft beer lawsuit? ›

(Reuters) - MillerCoors LLC won the dismissal of a proposed class action lawsuit by a self-described beer aficionado who said the brewing giant tricked consumers into paying premium prices for Blue Moon by falsely portraying it as "craft beer."

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