How the Sazerac Became the Official co*cktail of New Orleans - Sazerac House (2024)

New Orleans is a city of celebration. And when New Orleans celebrates, it often celebrates with a drink in hand. Sure, you’ll find daquiris, cold beers and every kind of co*cktail down here. But the Sazerac co*cktail is the drink you’ll find most intimately associated with New Orleans.

How does a city become so closely tied to a single co*cktail? It’s a combination of history, individual creativity, citywide passion and a whole lot of people ordering a whole lot of co*cktails.

From France to the French Quarter

Along with plenty of other things, we have the French to thank for the origin of the Sazerac co*cktail. It all began when a French-owned family company began sending their world-renowned cognac to bars (formerly known as coffee houses) in New Orleans. It so happened that this particular cognac was a favorite of Antoine Peychaud, inventor of his namesake’s bitters, and was used to create the original Sazerac co*cktail.
By the 1850s, the first Sazerac House opened and served what many consider to be the first Sazerac co*cktail. Soon enough, locals and travelers alike were flocking to the Sazerac House to get their hands on this unique blend of Old World liquor and New World flavor. Nothing could stop the Sazerac from becoming the city’s favorite drink — not even a change to the cognac that was originally used in the first Sazerac.

Changing with the City

While the spirit of the Sazerac co*cktail remains the same today, the actual spirit that goes into this legendary libation has changed over the years. Arguably the biggest change occurred when the supply of original cognac was cut off from Europe. Luckily, Rye Whiskey made for a quick (and long-lasting) substitute.
The other change from the original ingredient: absinthe. The earliest concoctions of the co*cktail often used absinthe, but after it was banned by the United States in 1912, Herbsaint became the mix of choice. And it’s exactly what you’ll find in the Sazerac co*cktail around New Orleans today.

So, while both the co*cktail and the city have changed in some ways throughout the decades, some things have never changed: the love for the Sazerac.

Officially the Official Drink of New Orleans

After 150+ years and who knows how many Sazerac co*cktails later, it was time to make it official. In 2008, the state of Louisiana passed legislation that made the Sazerac co*cktail the official co*cktail of New Orleans.

It’s a fitting tribute to the drink that arguably started the co*cktail movement throughout the United States. It also serves as a nice reminder that traditions can last through generations, through changes and through it all. We’ll drink to that.

Events

Friday, June 14, 2024

6:00 pm - 7:30 pm

Join us for an exciting evening of co*cktail exploration as we dive into the art of batched co*cktails, perfectly suited for summer gatherings. Local drinks Historian Elizabeth Pearce will lead this elevated experience. Participants will enjoy four iconic co*cktails as they discover the secrets behind balancing flavors, selecting quality ingredients, and mastering the art of batching co*cktails for entertaining. $45 per person. All guests must be 21 to participate. Guided Sazerac product tasting. Approximately 90 minutes. 45 people maximum capacity

Elevated Sazerac co*cktail Tasting

Sunday, June 23, 2024

1:00 pm - 2:30 pm

June 23rd is named Sazerac co*cktail Day for a reason! Join us as we explore the evolution of New Orleans’ official co*cktail: The Sazerac! This is an elevated, boozier version of our daily tasting class which featuring Sazerac products: Cognac de Forge, Sazerac Rye Whiskey, Peychaud’s Bitters, and Herbsaint Liqueur. $45 per person. Approximately 75 minutes.

Sazerac co*cktail Day! House Tour

Sunday, June 23, 2024

11:00 am - 4:30 pm

The Sazerac House Tour will be transformed for this one-day-only experience! Join us in celebration on June 23rd, the day in 2008 when the Sazerac co*cktail was named the official co*cktail of New Orleans by the Louisiana State Legislature. Guests of the Sazerac House will experience an elevated museum experience which includes amplified tastings and storytelling of the spirits that make the Sazerac co*cktail so special!  Peychaud’s Bitters and Peychaud’s Aperitivo Spritz Samples in Peychaud’s Apothecary  High end Sazerac de Forge Cognac sampling  Specialty Herbsaint co*cktail  Sazerac Rye Whiskey sampling (our in-house distilled spirit!)  The Perfect Sazerac co*cktail Guests must be 21 and over to enjoy the samples. Tickets are $10 per person. Guests under 21 or not wishing to drink may purchase a free ticket to enjoy the museum and storytelling.

Sazerac co*cktail Day! House Tour + Speakeasy Access

Sunday, June 23, 2024

11:00 am - 4:15 pm

This ticket type includes the full Sazerac co*cktail Day experience PLUS access to the beautiful Charente Speakeasy Tasting Room to relax and enjoy a full-sized Sazerac co*cktail featuring Cognac de Forge. The Sazerac House Tour will be transformed for this one-day-only experience! Join us in celebration on June 23rd, the day in 2008 when the Sazerac co*cktail was named the official co*cktail of New Orleans by the Louisiana State Legislature. Guests of the Sazerac House will experience an elevated museum experience which includes amplified tastings and storytelling of the spirits that make the Sazerac co*cktail so special!  Peychaud’s Bitters and Peychaud’s Aperitivo Spritz Samples in Peychaud’s Apothecary  High end Sazerac de Forge Cognac sampling  Specialty Herbsaint co*cktail  Sazerac Rye Whiskey sampling (our in-house distilled spirit!)  The Perfect Sazerac co*cktail Guests must be 21 and over to enjoy the samples. Guests under 21, or those not wishing to drink, may purchase a free ticket to enjoy the museum and storytelling.

How the Sazerac Became the Official co*cktail of New Orleans - Sazerac House (5)
How the Sazerac Became the Official co*cktail of New Orleans - Sazerac House (2024)

FAQs

How the Sazerac Became the Official co*cktail of New Orleans - Sazerac House? ›

On June 23, 2008, the Sazerac became the official co*cktail of New Orleans. After a month of debate and ten House and Senate votes, the Sazerac beat out New Orleans' many other homegrown co*cktails for the title, Julia Reed wrote for CN Traveler in 2009.

What is the story behind the Sazerac co*cktail? ›

The story goes that the businessman began to combine his bitters with brandy, sugar, and water, then marketed the resulting elixir as a health-aid. Eventually this co*cktail grew in popularity to the point where locals sought it out whether they were sick or not, and the Sazerac co*cktail was born.

Is the Sazerac the official co*cktail of New Orleans? ›

In 2008, the state of Louisiana passed legislation that made the Sazerac co*cktail the official co*cktail of New Orleans. It’s a fitting tribute to the drink that arguably started the co*cktail movement throughout the United States.

Why is the Sazerac bar famous? ›

The famous art deco Sazerac Bar in New Orleans' Roosevelt hotel honors the world's first mixed drink with a historic watering hole that was once the headquarters of the city's famed governor Huey Long. New Orleans is home to America's first co*cktail, the Sazerac.

What is the original Sazerac? ›

The Sazerac - The Original Recipe

Pack an Old-Fashioned glass with ice. In a second Old-Fashioned glass place a sugar cube and add 3 dashes of Peychaud's Bitters to it, then crush the sugar cube. Add the 1 1/2 ounces of Sazerac Rye Whiskey to the Peychaud's Bitters and sugar.

What is a fun fact about the Sazerac? ›

History of The Sazerac

They say he first served it to his fellow Masons after hours in an egg cup –a coquetier—a word that some insist morphed into “co*cktail.” The name of the drink comes from Peychaud's favorite French brandy, Sazerac-de-Forge et fils.

What is the lawsuit against Sazerac? ›

The spirits company Sazerac was hit with a proposed class-action lawsuit Wednesday in the Western District of New York related to alleged consumer confusion between two cinnamon-flavored alcoholic drinks.

Why is there no ice in a Sazerac? ›

To prevent the feeling of ice hitting their teeth, patrons started drinking co*cktails from straws. But the Sazerac was best enjoyed straight up. So, bartenders started chilling the glass and straining out the ice. Over 150 years later, it's still served the same way.

What is the oldest co*cktail in New Orleans? ›

Because of this, New Orleans's own Sazerac is widely considered the world's first co*cktail, as it's the oldest known co*cktail that can be recognized by name.

Is Sazerac the oldest co*cktail? ›

It traces its earliest rumored origins all the way back to the 1830s and some even call it “The First co*cktail.” In fact, it's so ubiquitous in discussion of co*cktail history, that many claim the word “co*cktail” itself was derived from the “coquetier” cups out of which the drink was reportedly first served.

What does the word Sazerac mean? ›

sazerac in British English

(ˈsæzəˌræk ) noun. US. a mixed drink of whisky, Pernod, syrup, bitters, and lemon. Collins English Dictionary.

How is a Sazerac different from an Old Fashioned? ›

An Old Fashioned contains Bourbon, while the Sazerac favors rye whiskey. Both contain sugar and bitters, but a traditional Old Fashioned tends to use Angostura bitters. while the Sazerac demands New Orleans's own Peychaud's Bitters, which was integral in the creation of the drink.

What family owns Sazerac? ›

Sazerac Company, Inc. is a privately held American alcoholic beverage company headquartered in Metairie in the metropolitan area of New Orleans, Louisiana, but with its principal office in Louisville, Kentucky. The company is owned by billionaire William Goldring and his family.

What is the history of the Rickey co*cktail? ›

In 1883, Colonel Joe Rickey was purported to have invented the "Joe Rickey," after a bartender at Shoomaker's in Washington, D.C. added lime to his "mornin's morning," a daily dose of Bourbon with lump ice and Apollinaris sparkling mineral water.

What is the controversy with Sazerac Company? ›

In the November 2022 lawsuit, Sazerac accused Allocated Liquor of trademark infringement, counterfeiting, false designation of origin, and unfair competition, and requested $20,000 to $100,000 in damages per counterfeit label.

Why is Sazerac served without ice? ›

A sazerac is served without ice in a rocks glass to prevent the ice diluting the drink. It's a strong, no-nonsense co*cktail, and that's the point. The sugar cube helps to balance the rye with a little sweetness.

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