Column: Cocktail becomes Wisconsin’s official adult beverage (2024)

If you were among the thousands of Illinoisans who ran for the Wisconsin border for a Thanksgiving feast last week, you may have encountered something new — The state now has an official cocktail.

Relatives in “America’s Dairyland” like brandy old fashioneds, spurning bourbon whiskey for the sweeter and smoother taste of brandy as their adult beverage of choice. Or so I am told.

To quench that old-fashioned thirst, the Wisconsin legislature made it official earlier this month, just prior to the Thanksgiving holiday. Lawmakers in the Badger State adopted a resolution christening the brandy old fashioned the state’s official cocktail, although the bourbon old fashioned dates to the 19th century.

Illinoisans should be jealous. We don’t have a state beverage.

The Land of Lincoln boasts a state food (corn), snack (popcorn), fruit (goldrush apple) and pie (pumpkin). Alas, no beverage, either with booze or a nonalcoholic variety.

That being said, Gov. J.B. Pritzker the other day seemed to endorse Jeppson’s Malort — that liquor distilled from the bitter woodworm plant and described as tasting like jet fuel — for our state beverage. The governor easily downed a shot of Chicago-made Malort in a video posted on social media. For taking that swig, he’s a better man or woman than most of us.

He should challenge Wisconsin Gov. Tony Evers to a drinking contest. After watching him effortlessly handle that shot of Malort like it was aged and expensive scotch or bourbon, my money would be on J.B.

Yet, according to Spoon University, a food-focused website, Jameson Irish whiskey is the most-consumed alcohol in Illinois, something which is doubtful. The site also says Jameson, ginger beer and lime — a Jameson & ginger — is the state’s unofficial signature cocktail. That claim also remains doubtful, and perhaps is a marketing ploy.

“Hollywood Cocktails,” a 2020 book of drink recipes celebrating films produced by Paramount Pictures, offers us the “Chicago cocktail” inspired by the classic John Hughes holiday movie from 1987, “Planes, Trains and Automobiles,” starring Steve Martin and John Candy.

Like a Wisconsin old fashioned, it starts with two ounces of brandy and dash of bitters. Then it takes a definite twist, adding a drop of orange-flavored triple sec Cointreau liqueur, topped off with sparkling wine and a lemon slice.

Not sure that cocktail has enough moxie for the city of big shoulders. Or to stand up to a beer chaser.

Wisconsin residents don’t have to search for their state’s cocktail, even though action by Wisconsin lawmakers was not a legally binding bill, only a resolution. That means milk remains the state’s true official beverage. A couple of the state’s other official symbols include kringle (official pastry) and corn (official grain).

Legend has it Wisconsinites became englamoured with the brandy old fashioned during World War II when U.S. liquor producers were forced to forego distilling whiskey because grain was needed for the war effort. During that time, someone discovered a cache of some 30,000 cases of Christian Brothers brandy — a likely story — in the state, which led to swapping bourbon for brandy, which is made from distilled grapes.

During debate on the resolution, supporters of the action contended Wisconsin accounts for more than half of the U.S. brandy sales from California-based Korbel Champagne Cellars. Wisconsin old-fashioned aficionados and tourists downed more than 150,000 cases of Korbel brandy in 2019, according to The Associated Press. Alabama and Virginia are the only two states to have an official spirit, which is whiskey.

“There’s a thousand things in the state of Wisconsin that make us special, and this is just one of them,” one state senator proudly said of naming the brandy old fashioned the state’s beloved cocktail, the AP reported. Not known for their bipartisanship, Wisconsin lawmakers on both sides of the aisle heartily agreed with the resolution.

The resolution’s supporters strictly maintain Wisconsin’s newly crowned adult beverage must be made as sweet. Some have called it a heavenly mixture of brandy, sugar, bitters, sour mix or lemon-lime soda. It is then poured into, surprisingly, a whiskey glass over usually muddled maraschino cherries, sometimes dark Italian-style Luxardos, with an orange slice garnish.

Those daring to imbibe also may request a green Spanish olive or two as an additional garnish to cut that cherry sweetness. Unless one orders their old fashioned mixed with club soda. Other up-north garnishes might include pickled mushrooms and pickled Brussels sprouts. Purists scoff at those additions.

Indeed, the AP quoted Democratic lawmaker Ryan Clancy, with his tongue firmly planted in cheek, that adding savory ingredients to an old fashioned, like pickled vegetables, is an “abomination” that should be a felony offense.

“I felt stirred to speak today as a father, as a bartender, as an American,” Clancy added during the debate. “I need to be on record as saying there is only one acceptable style of drink — the brandy sweet old fashioned.”

While not exactly elixir of the gods, next time you happen to be in a watering hole north of the Illinois line, toast the trip — responsibly — with a brandy old fashioned.

Charles Selle is a former News-Sun reporter, political editor and editor.

sellenews@gmail.com.

X @sellenews

Column: Cocktail becomes Wisconsin’s official adult beverage (2024)

FAQs

Column: Cocktail becomes Wisconsin’s official adult beverage? ›

Lawmakers in the Badger State adopted a resolution christening the brandy old fashioned the state's official cocktail, although the bourbon old fashioned dates to the 19th century. Illinoisans should be jealous. We don't have a state beverage.

What is Wisconsin's state beverage? ›

Milk. The Wisconsin Legislature designated milk as the official state beverage in 1987. This action recognized Wisconsin's position as the nation's leading milk-producing state and the contribution of milk to the state's economy.

What is Wisconsin's signature drink? ›

Wisconsin's Twist on a Classic — The Brandy Old Fashioned

Did you know Wisconsin consumes the most brandy per capita in the country? Part of the reason is due to our official state cocktail, the Brandy Old Fashioned. It's the Old Fashioned cocktail you know and love, with brandy in place of whiskey.

What state drinks the most old fashioned? ›

The widespread availability of the cocktail has made it a deeply personal tradition for most Wisconsinites, often evoking deep-seated memories. “A brandy Old Fashioned was my first cocktail with my dad,” says Hughes. “I definitely have had plenty of them, but every time you taste one, it brings you back.”

What is the official drink of Wisconsin? ›

That means milk remains the state's true official beverage. A couple of the state's other official symbols include kringle (official pastry) and corn (official grain).

What is our state drink? ›

California: Wine

The majority of American wine comes from the vineyards of California. In fact, according to the Wine Institute, California makes up 81% of all U.S. wine and is the fourth-leading wine producer in the world.

What alcohol is only sold in Wisconsin? ›

The brewery made the choice to pull out of Illinois sales effective 2003 leading to the sale of New Glarus beer 'Only In Wisconsin' today. The move was made due to insufficient capacity to fill both Wisconsin and Illinois markets.

What is the Wisconsin WAP drink? ›

A mixture of a hard liquor, usually Vodka, and a mix of a fruit drink such as Kool-Aid or Hawaiian Punch. Usually the drink has a high concentration of alcohol.

Why is Wisconsin known for drinking? ›

High outlet density – basically, the sheer number of stores, bars and restaurants that sell alcohol – encourages frequent and heavy drinking. “We not only have a lot of bars in Wisconsin compared to the rest of the nation, but more places that sell alcohol,” says Busalacchi.

Why is Korbel brandy so popular in Wisconsin? ›

Brandy's popularity in Wisconsin started when a large number of German immigrants moved here in the 19th century and couldn't find their favorite drink, brandewijn. This prompted Korbel to start distilling for the public in 1889. Small-batch local distilleries produce – or have produced – brandy, too.

What state is #1 for drinking? ›

Naturally, California consumes the most alcohol in raw volume with a whopping 88.6 million gallons drunk in 2021 — nearly 30 million more than runner-up Texas's 58.9 million gallons.

What is the most consumed cocktail in USA? ›

Margarita

What is the state drink of WI? ›

Lawmakers in Wisconsin have passed a resolution declaring the state's official cocktail: the brandy old fashioned.

What is the oldest bar in Wisconsin? ›

Welcome to The Legendary Monarch Public House!
  • The Legendary Monarch Public House is the oldest continually operating tavern in Wisconsin. ...
  • Nestled in the Fountain City bluffs along the Mississippi River, on Wisconsin's Great River Road, The Monarch has been a destination for travelers since 1894.

What are the signature drinks for Wisconsin? ›

Milk is technically the official state beverage, but the brandy old fashioned is a Wisconsin legend and certainly deserves some attention. A Wisconsin brandy old fashioned uses brandy instead of whiskey and is served with Maraschino cherries, orange juice, a dash of bitters, soda, and ice.

What is Wisconsin's favorite soda? ›

Today, Jolly Good Soda remains a Wisconsin favorite with more delicious flavors than ever before.

What is the state snack of Wisconsin? ›

Wisconsin has a state pastry (kringle), Louisiana has a state meat pie (Natchitoches), and Vermont has a state flavor (maple).

What is Wisconsin State Fruit? ›

That changed on April 5, 2004, when Wisconsin lawmakers adopted the 2003 Wisconsin Act 174 and officially named cranberries as the state fruit. It's a well-earned honor as Wisconsin produces about 62% of the country's crop, according to the Wisconsin State Cranberry Growers Association (WSCGA).

What is the Wisconsin State Food? ›

List of U.S. state foods
StateFood typeFood name
WisconsinState fruitCranberry (Vaccinium macrocarpon)
State pastryKringle
State dairy productCheese
Wyoming
126 more rows

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