Consumer Insights data table
The United States are one of biggest wine producers worldwide and consume overall the highest amount of wine per year, even though beer is the most popular alcoholic beverage in the U.S. Besides beer, cider also enjoys great popularity amongst American consumers.
Learn more about U.S. consumers preferences with the Statista study „Alcoholic Drinks” which provides an overview of consumers attitudes towards a variety of alcoholic drinks. It looks at consumption behavior like drinking frequency, occasions for drinking and time of consumption. In addition, the study also provides an overview of consumers favorite kind of drinks as well as favorite alcohol brands. The study puts a special focus on beer and wine.
The data table contains the complete tables for the survey including various column headings.
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Table of contents
- Description
- Content
Topics of the survey
- General consumption
- Consumer behavior
- Beer
- Cider & Perry
- Wine
- Sparkling Wine
- Spirits
- Characteristics & demographics
Design of the survey
- Method: Online survey
- Survey name: Alcoholic Drinks: United States.
- Region: United States
- Number of respondents: 1269
- Age of respondents: 21 to 64 years old
- Type of respondents: residential online population
- Survey time period: 11 July 2022 to 21 July 2022
Column headings
- Gender
- Age (basic)
- Annual household income (in US$) - United States
Visit the Global Consumer Survey for in-depth DIY analyses of this survey's data.
General consumption
- Which of the following drinks have you consumed in the past 12 months?
- Out of the following, which is your favorite drink?
Consumer behavior
- Which of these statements about alcoholic drinks do you agree with?
- And which of these statements about alcoholic drinks do you agree with?
- Have you done the following activities in the past 12 months?
- What do you expect to do more in the next 12 months?
- What do you need to have a good night out?
- Are you trying to change your alcohol drinking behavior?
- Do you prefer to drink the following drinks in private or in public (pubs/restaurants/clubs, etc.)? / Preferred drinking location - Beer
- Do you prefer to drink the following drinks in private or in public (pubs/restaurants/clubs, etc.)? / Preferred drinking location - Beer mix
- Do you prefer to drink the following drinks in private or in public (pubs/restaurants/clubs, etc.)? / Preferred drinking location - Cider/Perry
- Do you prefer to drink the following drinks in private or in public (pubs/restaurants/clubs, etc.)? / Preferred drinking location - co*cktails / long drinks
- Do you prefer to drink the following drinks in private or in public (pubs/restaurants/clubs, etc.)? / Preferred drinking location - Non-alcoholic beer
- Do you prefer to drink the following drinks in private or in public (pubs/restaurants/clubs, etc.)? / Preferred drinking location - Sparkling wine
- Do you prefer to drink the following drinks in private or in public (pubs/restaurants/clubs, etc.)? / Preferred drinking location - Pure spirits / liquor
- Do you prefer to drink the following drinks in private or in public (pubs/restaurants/clubs, etc.)? / Preferred drinking location - Wine
- Do you prefer to drink the following drinks in private or in public (pubs/restaurants/clubs, etc.)? / Preferred drinking location - Hard seltzer
Beer
- Which of these statements about beer do you agree with?
- On average, how often have you consumed the following beverages in the past 12 months? Please also include your consumption in pubs/restaurants/clubs, etc.
- On average, how often have you consumed the following beverages in the past 12 months? Please also include your consumption in pubs/restaurants/clubs, etc.
- On average, how often have you consumed the following beverages in the past 12 months? Please also include your consumption in pubs/restaurants/clubs, etc.
- Regarding alcohol content, what types of beer have you consumed in the past 12 months?
- What kind of beer have you consumed in the past 12 months?
- On average, how many beers (330 ml / 12 ounces) do you consume on a day when you drink beer during the week (Monday - Thursday)?
- On average, how many beers (330 ml / 12 ounces) do you consume on a day when you drink beer on the weekend (Friday - Sunday)?
- On which occasions have you consumed beer in the past 12 months?
- Which taste characteristics do you like in beer?
- Do you prefer domestic or imported beer?
- What do you prefer in beer?
- What do you prefer in beer?
- What do you prefer in beer?
- What do you prefer in beer?
- What do you prefer in beer?
- What do you prefer in beer?
- Why do you usually drink beer?
- What do you associate with beer?
- Which of these countries do you associate with good beer?
- What was the reason that you have tried out new beer brands in the past 12 months?
- Where have you purchased beer in the past 12 months? Please select all that apply
- Out of the following, which are the most important aspects when buying beer? Please select all that apply
- Which container do you prefer, when buying beer?
- How much, on average, have you paid for a bottle of beer (330ml) in a store in the past 12 months?
- Which of these beer brands do you know, even if only by name?
- Which of these beer brands have you purchased in the past 12 months?
- Which of these beer brands is your favorite beer brand?
Cider & Perry
- On average, how often have you consumed the following beverages in the past 12 months? Please also include your consumption in pubs/restaurants/clubs, etc.
- Only two questions about cider/perry (alcohol included). Which of these cider/perry brands do you know?
- Which of these cider/perry brands have you purchased in the past 12 months?
Wine
- Which of these statements about wine do you agree with?
- On average, how often have you consumed the following beverages in the past 12 months? Please also include your consumption in pubs/restaurants/clubs, etc.
- What kind of wines have you consumed in the past 12 months?
- On average, how many glasses of wine (200 ml / 6 ounces) do you consume on a day when you drink wine during the week (Monday - Thursday)?
- On average, how many glasses of wine (200 ml / 6 ounces) do you consume on a day when you drink wine on the weekend (Friday - Sunday)?
- On what occasions have you consumed wine in the past 12 months?
- What is your favorite type of wine?
- Which of these grape varieties do you prefer when you drink red wine?
- Which of these grape varieties do you prefer when you drink white wine?
- What do you prefer in wine?
- What do you prefer in wine?
- What do you prefer in wine?
- What do you prefer in wine?
- Why do you usually drink wine?
- How often have you tried out different wines in the past 12 months?
- What do you associate with wine?
- Which of these countries do you associate with good wine?
- Where have you purchased wine in the past 12 months?
- Out of the following, which are the most important aspects when buying wine?
- How much, on average, have you paid for a bottle of wine (750ml) in a store?
Sparkling Wine
- On average, how often have you consumed the following beverages in the past 12 months? Please also include your consumption in pubs/restaurants/clubs, etc.
- What types of sparkling wine have you consumed in the past 12 months?
- What do you associate with sparkling wine?
- Which of these sparkling wine brands do you know, even if only by name?
- Which of these sparkling wine brands have you purchased in the past 12 months?
Spirits
- Which of these statements regarding spirits / liquor do you agree with?
- On average, how often have you consumed the following beverages in the past 12 months? Please also include your consumption in pubs/restaurants/clubs, etc. / Drinking frequency - co*cktails / long drinks
- On average, how often have you consumed the following beverages in the past 12 months? Please also include your consumption in pubs/restaurants/clubs, etc. / Drinking frequency - Pure spirits / liquor
- On average, how often have you consumed the following beverages in the past 12 months? Please also include your consumption in pubs/restaurants/clubs, etc. / Drinking frequency - Hard seltzer
- What types of spirits / liquors have you consumed in the past 12 months? Please also take into consideration long drinks and co*cktails.
- In which way(s) have you consumed spirits / liquor in the past 12 months?
- On what occasions have you consumed spirits / liquor in the past 12 months?
- What do you prefer in spirits / liquor?
- What do you prefer in spirits / liquor?
- What do you prefer in spirits / liquor?
- What do you prefer in spirits / liquor?
- What do you prefer in spirits / liquor?
- What do you prefer in spirits / liquor?
- Why do you usually drink spirits / liquor?
- What do you associate with spirits / liquor?
- Where have you purchased spirits / liquor in the past 12 months?
- Out of the following, which are the most important aspects when buying spirits / liquor?
- Which of these spirits / liquor brands do you know, even if only by name?
- Which of these spirits / liquor brands have you purchased in the past 12 months?
Characteristics & demographics
- What is your gender?
- How old are you?
- How old are you?
- How old are you?
- How old are you?
- What is your marital status?
- Do you consider yourself part of the LGBTQ+ community?
- What is your gender identity?
- Which of the following best describes you?
- Which of the following best describes you?
- Where do you currently live?
- Recode based on Region (detailed) - United States
- Recode based on Education
- What is the highest level of education you have completed?
- Which of the following categories best describes your current employment status?
- Recode based on Employment status
- Recode based on Employment status
- If you add up everything: About how high is the annual gross income that your total household disposes of, before tax and contributions?
- Recode based on Annual household income (in US$) (detailed) - United States
- How big is the town you live in?
- Recode based on Community size (detailed)
- In what type of community do you live?
- What is your current living situation (main residence)?
- How many people – including yourself and all children – permanently live in your household?
- How many children and teenagers below 14 years of age permanently live in your household, no matter if they are your natural children or not?
- Typology based on Household size and Children under 14 years of age in household
- Who do you currently live with?
- Recode based on Household constellation
- Recode based on Household constellation
- Recode based on Political position (10-point scale)
- Recode based on Political position (10-point scale)
- Many people use the terms 'left' and 'right' when they want to describe political views. Where would you place yourself on a scale from left to right?
- Out of the following list, which are the 3 most important aspects to you in life? Please choose exactly 3.
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